Tuesday, September 15, 2020

Follow The Money

If you, want to understand the news, follow the money.

The people who work on news teams don't do so without pay. The cameras and studios… cost money!

News agencies depend on something in order to get the money to pay for their expenses. In most cases, that money comes from the commercials they sell.


Even the not-for-profit news agencies have to protect their funding. They dare not offend the people paying their bills.

News is a business. They have to sell their programming to the people who buy the commercials, and to do that, they create drama and controversy so that their audience continues to be interested.

So, behind the news team, the production team, and everyone else is the sales team. They keep a pulse on the commercial buyers and make sure programming keeps them happy.


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