What is actually the main "story"?
For your customers, the main story is the products or services you provide. How those things came to be isn't really as important to the customer as is the actual delivered goods.
Yet, the backstory is important to you. What you do to get to the main story is important. Just as having a good backstory grounds fiction, having a backstory contributes to the significance and satisfaction of a setting or character, the "backstory" of your product or service make a huge difference.
The customer is not impressed by how you organized your back room. They are not impressed by your mop-washing system. They care about the main story. The service you provide.
This is true with relationships, too. All of the events leading to who you are, now, are important, but very few people you encounter are interested in them. People care most about how you act in the present.
While focusing on the backstory—the experiences, systems and processes that lead to the actual here-and-now—is not important to the customer or to the person with whom you have a relationship, they are important all the same. But the focus needs to be on the final result, the finished product.
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